051 4942825 info@leadersacademia.com Leaders Academia, Rawalpindi

DIGITAL MARKETING

Grow Brands. Drive Revenue.

Master social media marketing, SEO, Google Ads, email marketing, and content strategy. Generate measurable results for any business. 10% Discount — Limited Seats.

Get Personal Coaching

Marketing

Tools

Months

Modules

Scroll to Explore

COURSE OVERVIEW

Basic to Advance — Complete Skill Set

Complete Digital Marketing Course

Duration: 2 Months | 8 Modules

Module 01: Digital Marketing & Branding
Module 02: Meta Ads — Media Buying
Module 03: Creative Director & Design Psychology
Module 04: Video Ads & Content Direction
Module 05: Copywriting — Words That Sell
Module 06: SEO & Content Strategy
Module 07: Online Business Development
Module 08: The Big Project — Live Campaign

SKILLS YOU'LL MASTER

Professional-Grade Toolkit

Meta Ads & Media Buying

Run lead generation and e-commerce campaigns on Meta — Pixel setup, custom audiences, retargeting, and ROAS optimization.

Creative Direction & Design

Gestalt principles, visual hierarchy, Canva systems, AI-assisted design, and scroll-stopping ad creatives.

SEO & Content Strategy

Technical SEO, keyword research, buyer-journey content mapping, and 90-day content calendars.

Copywriting — Words That Sell

AIDA, PAS, BAB, and StoryBrand frameworks. Write hooks, ad copy, WhatsApp scripts, and landing pages that convert.

Video Ads & Content Direction

Camera fundamentals, director's psychology, color grading, CapCut editing, and AI voiceovers for social ads.

Brand Strategy & Psychology

Customer psychology, brand equity, positioning, and end-to-end campaign anatomy from global brand case studies.

Online Business Development

Product hunting, supplier sourcing, Shopify, WhatsApp commerce, and sales funnels for e-commerce.

Live Campaign Project

Launch a real Meta campaign, build a full brand identity, and pitch to a panel for potential hiring or funding.

8-MODULE CURRICULUM

Your Learning Path

Module 01: Digital Marketing & Branding

Psychology of the Customer: Understanding human buying decisions and triggers for trust and loyalty.

Brand Levels & Emotional Connections: Study of brand equity, archetypes, and loyalty science.

Evolution of Marketing: Transition from traditional billboards to modern algorithms.

Case Studies: End-to-end campaign anatomy of global brands like Coca-Cola and Nike.

Core Skills: Brand strategy, positioning, and consumer behavior.

Module 02: Meta Ads — Media Buying

Foundation Layer: Setup of Ads Manager, campaign objectives, and Business Manager.

Lead Generation: Click-to-WhatsApp strategies, CPL optimization, and lead quality.

E-commerce Ads: Catalog ads, dynamic retargeting, and ROAS optimization.

Pixel & Conversions API: Technical installation and building custom audiences from behavior.

Audience Mastery: Retargeting funnels, lookalike audiences, and warm vs. cold strategies.

Account Auditing: Diagnosing CPL problems and building performance reports.

Module 03: Creative Director & Design Psychology

Psychology of Design: Gestalt principles, visual hierarchy, and color psychology.

Concepts & Creative Strategy: Moving from a brief to a visual direction.

Aesthetic Sense Training: Teardown analysis and swipe files to develop professional taste.

Tools: Advanced Canva systems, brand kit setup, and AI-assisted design.

Ad Performance: Scroll-stopping thumbnails and platform-specific design behavior.

Module 04: Video Ads & Content Direction

Camera Fundamentals: Mastery of the exposure triangle (shutter speed, ISO, aperture).

Director's Psychology: Shot selection and camera angles as emotional storytelling tools.

Color Grading: Changing viewer mood through professional visual tones.

Psychological Cues: Pacing, music tempo, and cut timing to maintain tension.

Editing Tools: Advanced CapCut, AI voiceovers, and subtitle styling for social ads.

Photography Basics: Rule of thirds and product/lifestyle photography.

Module 05: Copywriting — Words That Sell

Frameworks: Implementation of AIDA, PAS, BAB, and StoryBrand models.

Content Types: Writing for ads, emails, landing pages, and WhatsApp scripts.

Hook Writing: The psychology of curiosity and the first 3-second rule.

Module 06: SEO & Content Strategy

SEO for Marketers: Technical basics, on-page SEO, and backlink authority building.

Keyword Research: Identifying audience search intent and ranking content.

Strategy: Mapping content to the buyer journey and creating 90-day calendars.

Module 07: Online Business Development

Product Hunting: Demand validation, market gaps, and competition analysis.

Sourcing: Pricing negotiation and supplier quality control.

Promotion: Meta ads for e-commerce and influencer outreach.

Selling & Retention: Sales funnels, pricing psychology, and LTV (Life Time Value).

Platforms: Shopify, WhatsApp commerce, and social selling.

Module 08: The Big Project (The Finale)

Brand Identity: Building a complete strategy and visual document from zero.

Campaign Execution: Launching a live Meta ad campaign and creating video content.

Business Modeling: Developing revenue projections and a professional pitch.

Live Assessment: Presentation to a panel for potential funding or hiring by Leaders Academia.

WATCH DEMO

See What You'll Learn

Watch this preview to understand the course structure and what you'll achieve.

YOUR INSTRUCTOR

Learn from a Practising Professional

Hassan Khan Nasir

COO, Reliant BPO | Faculty Mentor, Leaders Academia | Digital Marketing Expert

Hassan Khan Nasir is an accomplished corporate executive, digital growth strategist, and published scientific researcher. As COO at Reliant BPO, he has earned recognition from MoITT and PSEB for exemplary leadership. Beyond the boardroom, he is the Founder of the Ummah Empowerment Fund, spearheading initiatives in digital capacity building. At Leaders Academia, he serves as Faculty Mentor, teaching performance marketing, strategic branding, and modern business growth systems.

10+

Years Experience

300+

Students Trained

Meta Ads

Expert

Book Free Consultation

STUDENT RESULTS

From Beginner to Paid Professional

"Leaders Academia's Digital Marketing course is truly outstanding. The content is clear, practical, and highly engaging. It helps learners understand both basic and advanced concepts with great ease. I highly recommend everyone to join and take advantage of their courses."

Rabeaa Fatima

Digital Marketing Student

"Hassan Sir taught me how to think like a marketer, not just execute tasks. Got hired at a marketing agency with a good salary right after."

Asad Iqbal

Digital Marketing Executive

"The Google Ads module alone paid for itself. Running campaigns for my family business and we cut ad waste by 60% while tripling leads."

Nadia Hussain

Business Owner

QUICK ANSWERS

Frequently Asked Questions

What is the duration of the course?

The course runs for 30 days. Classes are scheduled to fit around your existing commitments.

Do I get a certificate upon completion?

Yes — every graduate receives a Leaders Academia certificate upon successful completion of the course.

Are classes online or in-person?

Both options are available — online live classes and on-campus (onsite) attendance at our Rawalpindi campus. Choose what works for you.

What is the fee structure?

The fee structure has been recently revised. Contact us or WhatsApp +92-300-1234567 for the updated fee details.

Can beginners enroll?

Yes — beginners are welcome. Basic computer knowledge and the ability to read, write, and understand English are required to get the most out of the course.